The nameThe Pomors traded across the north for three hundred years.
From the White Sea the Pomors sailed west to the coast of Finnmark and Troms and traded Russian flour and grain for Norwegian fish. That trade kept the region alive through winters when no other supply line reached it — built on trust, on fixed routes, and on both sides getting something they needed.
Hammerfest — the world’s northernmost town — sat in the middle of that route. It is the town on the horizon further up this page, and it is where Pomor is from. The goods are different now. The principle is not: make what is hard to reach available to the people who need it.